Privacy policy

Privacy Policy

Last updated: April 2025

PEAQ Nutrition AG, Bärenplatz 8, 3001 Bern, Switzerland, respects the privacy of users of this website and is committed to protecting personal data. Personal data refers to any information relating to an identified or identifiable natural person (Art. 5 lit. a FADP).

This privacy policy explains how PEAQ Nutrition AG processes personal data collected when this website is used. It applies to the processing of personal data of users of our website, particularly in connection with data collected through interactions such as placing orders, submitting inquiries, or subscribing to newsletters. It also outlines the rights of data subjects and how to exercise them.

General Information About the Website of PEAQ Nutrition AG

Most areas of this website can be accessed without providing any personal data. Certain services – such as placing online orders, submitting contact forms, or subscribing to newsletters – require the input of personal data. Such information (e.g. name, address, email address, telephone number) is collected only in the designated fields and provided voluntarily.

The data collected is used solely for the purpose of providing the requested service, such as processing orders or sending newsletters.

Data Processing

Personal data is processed in accordance with the Swiss Federal Act on Data Protection (FADP) of 25 September 2020, the Ordinance on Data Protection (DPO) of 31 August 2022, and – where applicable – the European Union’s General Data Protection Regulation (GDPR).

The GDPR applies if data subjects reside in the EU or EEA or if PEAQ Nutrition AG specifically targets its services to those regions.

Where the GDPR is applicable, personal data is processed on the following legal bases:

  • Art. 6 (1) (a) GDPR: based on the consent of the data subject
  • Art. 6 (1) (b) GDPR: for the performance of a contract or pre-contractual measures
  • Art. 6 (1) (c) GDPR: to comply with a legal obligation
  • Art. 6 (1) (d) GDPR: to protect vital interests of the data subject or another person
  • Art. 6 (1) (f) GDPR: for the legitimate interests of PEAQ Nutrition AG or third parties (e.g. website operation, IT security, enforcement of legal claims)

PEAQ Nutrition AG processes the following categories of data:

  • Information voluntarily provided by users when interacting with the website (e.g. during orders, form submissions, or newsletter sign-ups)
  • Data submitted as part of surveys, promotions, or events
  • Information about purchases made via the website, including order history, payment method, and delivery address
  • Technical data relating to website visits (e.g. IP address, browser type, referring site, date and time)

To ensure data accuracy, PEAQ Nutrition AG may verify information such as contact or payment details.

Use of Data

Personal data is used exclusively for the purposes for which it was collected, including:

  • Fulfilling contractual obligations (e.g. order processing, product delivery)
  • Providing requested services (e.g. newsletter distribution, participation in promotions)
  • Communicating with customers (e.g. responding to inquiries)
  • Conducting satisfaction surveys and improving our offerings
  • Securing transactions and preventing fraud or misuse
  • Ensuring the technical functionality and security of the website
  • Analysing user behaviour to enhance usability and site performance

Data will not be processed for purposes other than those specified unless the user has provided explicit consent or there is a legal basis for further processing.

Disclosure of Data to Third Parties

PEAQ Nutrition AG only discloses personal data to third parties if required for service provision, by law, or with the explicit consent of the data subject. Disclosure may occur in the following cases:

  • To service providers (e.g. logistics partners, payment processors, IT or marketing providers) in connection with fulfilling contractual obligations or achieving the purposes outlined in this policy
  • To authorities, courts, or other public bodies where disclosure is required by law
  • In the context of business transactions such as mergers, acquisitions, or restructuring, where personal data may be part of the transferred assets

All service providers are contractually obligated to maintain the confidentiality, integrity, and security of the data and to comply with applicable data protection laws.

PEAQ Nutrition AG may also use or share anonymised data for statistical or research purposes. This data cannot be linked to identifiable individuals.

Data Security

PEAQ Nutrition AG implements appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, alteration, or destruction. All data is stored on secure servers, and data transmissions – such as during payment transactions – are encrypted using SSL technology.

If users receive (or choose) a password to access specific areas of the website, they are responsible for keeping this password confidential.

While we take all reasonable steps to protect your data, absolute security cannot be guaranteed. Use of the website and transmission of data are at your own risk. PEAQ Nutrition AG continuously reviews and updates its security measures.

Rights of Data Subjects

Under applicable data protection laws, data subjects have the following rights:

  • The right to access their stored personal data
  • The right to request rectification of inaccurate or incomplete data
  • The right to restrict or object to data processing
  • The right to request erasure of their data, provided no legal retention obligations apply
  • The right to data portability in a commonly used, machine-readable format (where GDPR applies)
  • The right to withdraw consent at any time with effect for the future

To exercise these rights or for any questions regarding data processing, please contact hello@peaqhydration.com.

Data subjects also have the right to lodge a complaint with the competent data protection authority. In Switzerland, this is the Federal Data Protection and Information Commissioner (FDPIC).

Cookies

This website uses cookies to enhance the user experience and enable specific functionalities. Cookies are small text files stored on the user’s device when visiting the website.

We may use the following types of cookies:

  • Essential cookies: necessary for basic website functions (e.g. login, shopping cart)
  • Functional cookies: used to store user preferences (e.g. language settings)
  • Analytics/performance cookies: help us understand how the website is used and improve functionality
  • Marketing cookies: used to display personalised advertising (only with user consent)

When visiting the website for the first time, users are presented with a cookie banner allowing them to choose which cookies to accept. Consent can be withdrawn at any time via browser settings or cookie management tools.

Disabling cookies may limit certain website features or functionality.

Plug-ins

This website may include plug-ins from third-party providers such as Instagram, Facebook, X (formerly Twitter), or YouTube. These plug-ins are identified by their respective logos and are initially deactivated.

Only after user interaction (e.g. clicking a logo) is a connection established with the respective platform provider. At that point, personal data (e.g. IP address, usage data) may be transmitted and processed by that provider.

Such data processing is the responsibility of the respective third-party provider, either independently or jointly with PEAQ Nutrition AG, and is governed by their respective privacy policies.

PEAQ Nutrition AG does not receive any personal data from these providers.

Changes to This Privacy Policy

PEAQ Nutrition AG reserves the right to amend this privacy policy at any time. The version published on the website at the time of use shall apply. Continued use of the website signifies acceptance of the current version.

No changes will be applied retroactively. If the purpose of data processing changes, consent will be obtained unless otherwise permitted by law.

Applicable Law and Jurisdiction

This privacy policy is governed exclusively by Swiss law, excluding conflict of law rules.

The exclusive place of jurisdiction for all disputes arising from or related to this privacy policy is Bern, Switzerland. Mandatory legal jurisdictions remain unaffected. PEAQ Nutrition AG reserves the right to take legal action at the user’s place of residence or business.